LIQUID STORY

STRATEGY - HOSPITALITY - EXPERIENCE

WE MAKE HOSPITALITY BRANDS WORK

Based in Warsaw, Poland, and networking extensively across Central and Eastern Europe, we provide specialized beverage consulting and commercial management. We help premium spirits and hospitality brands navigate market entry, build high-performance sales frameworks, optimize multi-channel commercial activity, and secure sustainable market penetration.

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WARSAW, POLAND • CEE NETWORK • LIQUIDSTORY.PL

Our Pipeline

Commercial Strategy Execution Framework

STEP 01

Diagnose

Auditing specific market barriers, commercial frictions, local regulations, and regional competitor positioning.

STEP 02

Define

Developing an actionable beverage strategy, unique commercial positioning narratives, and profit targets.

STEP 03

Connect

Securing strategic route-to-market pathways, On-Trade distribution partnerships, and key account alignments.

STEP 04

Activate

Deploying targeted brand activation campaigns, cocktail rituals, and premium bartender advocacy initiatives.

STEP 05

Optimise

Analyzing commercial efficiency, portfolio profitability index, and long-term volume driving performance.

Execution Architecture

Real Execution. Sensory Experience.

We bridge the gap between liquid strategy and the consumer's glass, ensuring every touchpoint delivers a measurable impact.

Strategy

Commercial alignment and channel efficiency.

Hospitality

Hands-on presence in trade environments.

Experience

Designing rituals and sensory journeys.

The Pedigree

Maciek Starosolski

Strategist & Real-Life Operator

A strategist with over 25 years of hands-on sector experience, including a decade behind high-volume London establishments and 12 years within Pernod Ricard as Global Brand Ambassador.

Shifting the focus from traditional marketing spend to active commercial support, he designs and executes dedicated educational projects, advocacy frameworks, sales force motivation tools, and localized route-to-market parameters with absolute profitability in mind.

Capabilities

Core Competencies

Premium Brand Positioning

Developing comprehensive market entry strategies, competitive mapping, and premiumization narrative architectures. We translate abstract liquid values into clear commercial stories that resonate deeply with trade gatekeepers and high-end consumers across regional European markets.

Trade Advocacy & Education

Designing custom, high-impact educational frameworks and trade loyalty systems. We systematically engage premium bartenders, mixologists, bar owners, and key beverage opinion leaders to establish long-term organic visibility and sustainable on-the-floor brand recommendation.

Commercial Activation & Route-to-Market

Building optimized distribution pipelines and field execution tools across On-Trade and Off-Trade channels. We align pricing policies, execute commercial incentives, and provide strategic field advisory to make sure spirit and beverage brands win premium shelf space.

Experiential Marketing Design

Creating sensory brand environments, signature serve rituals, and tailored drink-activation experiences. By combining liquid intelligence with high-operational hospitality expertise, we craft distinct brand memories that drive volume sales and high-margin conversion rates.

Credentials

Who We Work With (Some Of)

Pernod Ricard Group

Absolut / Ballantine's / Chivas
Lillet / Jameson / Wyborowa
Ostoja / Glenlivet / Havana
Malibu / Olmeca / Martell
GH MUMM / Ostoya Camp

Beverage & Hospitality

Finlandia Vodka / Wiśniewski
Schweppes / Heineken
Żywiec / Grupa Żywiec
Barfly / Pallini / SIP

Culture & Creative

The Bar World of Tomorrow
Polish Vodka Museum
Polish Vodka Experience
Bar Convent Berlin
Hertz Creative Lab
Various International Trade Shows

Engagement

EXECUTION IS THE STRATEGY

Ready to Perform?

Turning branding concepts into a real commercial lever. Get in touch to discuss your brand's market performance.

Direct Communications HELLO@LIQUIDSTORY.PL

STRATEGY / HOSPITALITY / EXPERIENCE